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The Process

The Process

 Axel’s goal is to provide the world’s finest boutique clothing items. Our commitment leads us to travel the globe in search of new inspirations. We seek to find beautiful clothing, see how it is made, and get to know those who make it. This ensures that our products not only best represent our look, but also reflect our lifestyle and values. We would like to invite you to take a look inside our process,
in Axel’s new journal series.

Kiton Sprezzatura

Kiton, Life and Style

Naples has a word for style that goes beyond clothing—sprezzatura, the art of living beautifully. Born of five generations of local tailors, Kiton reflects the city’s graceful style and joyful spirit.

Pantaloni Torino

Not Pants… Pantaloni

Pantaloni Torino was founded in 2006, but it has deep roots in Turin. Inspired by 3 generations of Fassino family clothiers, born to redefine tradition and create a new classic of the man’s wardrobe.

Stallion Boots

"Man, I love your boots."

The cowboy boot is the iconic American item. Trace the history of its defining style and the story of the man whose company earned such legendary praise.


Comstock Heritage

A Craftsman's Heritage

Hear the story of the man, the family, and the tradition behind America's oldest western silversmiths.

Kiton Shirts

The Tailor of Naples

Kiton’s master tailors use exclusive fabrics and traditional Neapolitan techniques to create handmade shirts of iconic beauty and quality. Learn more in Axel’s journal series, The Process.

The Gigi

Reflection: The Gigi

The Gigi is all about innovation, free artistic pursuit. Modern inspirations of classic style. Their mantra—Don’t Look Back. Look behind The Gigi Fall 2015 collection in our series, The Process.

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