The Process
The Process
Axel’s goal is to provide the world’s finest boutique clothing items. Our commitment leads us to travel the globe in search of new inspirations. We seek to find beautiful clothing, see how it is made, and get to know those who make it. This ensures that our products not only best represent our look, but also reflect our lifestyle and values. We would like to invite you to take a look inside our process,
in Axel’s new journal series.

Kiton, Life and Style
Naples has a word for style that goes beyond clothing—sprezzatura, the art of living beautifully. Born of five generations of local tailors, Kiton reflects the city’s graceful style and joyful spirit.

Not Pants… Pantaloni
Pantaloni Torino was founded in 2006, but it has deep roots in Turin. Inspired by 3 generations of Fassino family clothiers, born to redefine tradition and create a new classic of the man’s wardrobe.

"Man, I love your boots."
The cowboy boot is the iconic American item. Trace the history of its defining style and the story of the man whose company earned such legendary praise.

A Craftsman's Heritage
Hear the story of the man, the family, and the tradition behind America's oldest western silversmiths.