In 2012, Mario and Pierluigi (Gigi) sold their interest in the family tailoring company, Boglioli, and embarked on a new venture. True to their heritage, the brothers refuse to rest on their past achievements—for them good work does not look for an ending, but rather begins again. Seeking to pursue this passion beyond the constraints of convention, the brothers launched The Gigi. In the spirit of beginning again, Mario and Gigi chose to headquarter in the small town of Bagnolo Mella, barely twelve miles from Gambara—the site of the first Boglioli family tailoring business. Finding inspiration in family roots, The Gigi’s work shows a respect for tradition, but also an adventurous and carefree attitude.