There is this moment in life when you truly come to understand value. I’m not talking about the monetary kind you come to know from your first paycheque. I’m referring to the intrinsic value of intangible things namely family, friends and love. While I may have thought I fully grasped them, I took a flight out to Vail Colorado and learned a few things on the subject. Random, I know. Given the time of year, early May, right after the high season. Oh, and I don’t really ski, so that was kind of out of the question anyway. So then why you ask, why on earth would I venture to the Rockies? Well, I heard about this place tucked in the mountains that happens to be home to a family known for their unique infallible kindness and hospitality. There’s more, they own and operate a store that isn’t so much a store really, rather a harmonious masterpiece of homeliness and opulence. More on that later… Let me start the whole story when I first met Axel senior. The head of the family and the man who taught me a lesson or two in people and yes, of course value.
Based in San Giorgio a Cremano, just outside of Naples, 3 generations of this dedicated shirt maker family have made Finamore into the world-renowned company they are today. None of their shirts are stocked, but made to order, chosen from literally thousands of fabrics. Rarely does one see the same fabric repeated by others. We buy their shirts in 2 different finishes: Sport and Dress.