For Axel's brand jeans, the secret lies in a "back to basics" ideology. Strip away the superfluous bells & whistles and supposed "stretch technologies" that crowd most of the market today, and the focus returns to the clarity of quality. Axel's Premium Denim is founded on discriminating fabric selection, exasperated care of fit, and the study of continuous garment treatment. Made in Italy strictly in small batches, Axel's jeans have an authentic finish that comes as a result of months of hand dying and washing. This process is responsible for giving the jeans a subtle worn look and for creating their incredibly soft hand.